Crompton Hopes to Make Big Money From New Brand
Crompton wants to earn hundreds of crores in revenue from its new high-end brand called Rhion, starting with a water device test.
Published Aug 19
What is happening
A big company named Crompton is starting a new luxury brand called Rhion. They want to sell high-end home products to people who want the best quality for their houses.
What they plan to sell
- The first product is called a Water Biofier, which treats home water.
- They plan to make between two hundred fifty and three hundred crore rupees in revenue, which is the total money made from selling products.
- The company will test the new item in a few cities first.
Where they will test it
The company will start selling the new water device in select cities in Tamil Nadu and also in Bengaluru. If people like it there, they will start selling it in other parts of the country too.
What happens next
Business leaders will watch how well the water device sells in the test cities. If the test goes well, they will bring the new brand to many more stores across the nation.